China’s newly-listed microblog service Weibo have entered a partnership with CSM Media Research, a TV & radio audience measurement institute, to collaborate on Weibo TV Measurement Index, a big data analysis system for evaluating TV program impacts based social media stats.

Bringing together social TV data from Weibo with the audience research expertise of CSM, the index will calculate on how many times and how many users have mentioned a certain TV program on Weibo platform, as well as to analyze the popularity and demographic patterns of the TV shows.

Weibo will start the calculation six hours before a TV show begins and the calculation will last 24 hours to avoid interference from historical data as well as to guarantee the comprehensiveness of data. The measurement will be composed of two lists for daily and weekly hottest programs. Although the index only covers popular TV shows now, the companies planned to include TV play and sports programs.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.