Given a role as caregiver of the family, women usually play an especially prominent role in buying things that provide sustenance for home and family. That means women have a great deal of influence in the economy as consumers, or a lot of spending power.

Female customers tend view e-commerce or online shopping as a fashionable life style and entertainment. According to a report on Chinese e-commerce market, female online shoppers have overshadowed their male counterparts in terms of spending amount and online shopping frequency, despite that male online shoppers outnumbered female ones. More importantly, women love to share with like-minded people on various aspects of their lives, like relationships, families, babies, among others.  

As an active vertical community with high consumption power, women-focused or female community services are becoming the darlings of investors, e-commerce services and advertisers. Mogujie, Lmbang, Dayima and Meet You, four leading Chinese women-focused startups, have received a combined US$285 million of funding from investors in June alone.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.