Weimob, a WeChat-based CRM solution provider, announced 30 million (around US$4.8 million) of Series A financing from Meridian Capital China at a market valuation of 300 million yuan. The company has received millions yuan of angel investment last year.

Sun Taoyong, founder of Wemob, disclosed the new funding will be used in recruitment and development of products focused on different verticals like catering, food delivery, hairdressing and beauty.

Launched in April 2013, Weimob is a SAAS platform that primarily provides enterprises with WeChat-based development, operation, training, and promotional solutions, helping businesses that do not have software development experiences to build m-commerce platforms on WeChat at lower costs. Wemob also provides SCRM and traffic analytic tools, allowing clients to optimize promotion procedure and improve marketing performance.

According to data released by the company, Weimob’s development team consisted of nearly 200 people, with more than 400,000 enterprises on the Weimob platform as of the end of this June.

Sun pointed out there will be a major reshuffling in WeChat-based third-party service industry and only those competitors with custom services on specific verticals can stand out from the crowd.

Dozens of third-party services have emerged to meet the needs of WeChat official accounts so as to capitalize on WeChat’s gigantic user base. WeChat public account development service Weixinhai secured $13 million funding earlier this year. Other third-party services like mobile shopping services Weigouyi  and  Weixin Kaka, a WeChat marketing service, also surfaced.

image credit: Weimob

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via lixin@sixthtone.com or Twitter.

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