Baifendian Corp., a Beijing-based personalized recommendation technology service, announced that it received US$25 million of Series C financing without mentioned the name of investors. In total, the company has secured roughly US$42.2 million funding together with US$10 million in Series B round received one year earlier and US$7.2 million in Series A financing.

The funds received this time will be used to improve technology, big data application models, talent recruitment and infrastructures, said Su Meng, board chairman of the company.

As global big data ecosystem is taking form, Baifenbai launched this time a new strategy to focused on enterprise-facing big data applications. According to Su Meng, the strategy is consisted of three parts 1): Exploring Aaas (Analysis-as-a-Service) and MaaS (Model-as-a-Service) businesses, both offering final analysis results and allowing clients to customize the analytic models for extended development. 2) All the technologies and services are based on cloud, either public cloud or hybrid cloud. 3) Constructing comprehensive big data platform, opening to third-party developers, as well as part of the data to analysts and scientists.

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Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.