Chinese online travelling sites focused on overseas tourism services are going to face fiercer competition in an already-crowded market, as their foreign counterparts are poised to take a bite of the cake.

Started as a travel magazine offering monthly insights to Chinese backpackers to South Korea, Zaiseoul is an online travelling site providing tourism services to Chinese clients with South Korea as their travelling destination, a popular place for Chinese travelers in recent years as the K-pop trend is in full swing in China.

The tourism site offers quality contents on South Korean scenic spots, accommodations, shuttle buses, shopping centers, etc. to make tourists to travel like a local. It also partnered with Qunar to roll out a local travel guide matching service.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.