New Oriental Education & Technology Group, the Chinese behemoth in private education, announced last night that it had established a joint venture with Chinese Internet giant Tencent on online education. The company is named Weixue Mingri which means micro-learning for tomorrows. Pan Xin, vice president at New Oriental’s online business will be the JV’s CEO and Yu Minhong (aka. Michael Yu), co-founder and chairman of New Oriental, will be the chairman.

The announcement by New Oriental said they would offer content and other educational resources to the JV and Tencent would help with product development and online marketing. The first product by the JV will be released by year end, according to the announcement.

Big Chinese Internet companies have entered China’s online education market in a big way. Tencent has built an online courses platform on top of its QQ IM system that its existing users can purchase and enjoy live courses without leaving the chatting service.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com