JD.com, a leading Chinese online retailer that Tencent has a stake in, released JD Mobile QQ Shopping, a level one access point channel on Mobile QQ, Tencent’s flagship IM tool which boasts over 490 million active users.

Dubbed as “Shopping”, the service is placed under the tab of Moments (not official translation) — below the Game Channel. There are three sub-channels for special sales (flash sale/group-buying businesses), deals from brands and general sales market.

Although Tencent has already added a JD shopping channel to Mobile QQ earlier this year, the channel launched backed then is only a sub-channel in Mobile QQ’s QQ Wallet interface. And a level one shopping channel will help users to find JD’s shopping channel more easily, and therefore, bring more traffic.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.