Want to know how hot online tourism industry is in China? Just look at the sheer number of startups in this sector and the funds they’ve received from venture capitalists.

Harda is a site focused on P2P travelling, one of the red-hot verticals of the online tourism industry. The site serves as a bridge to connect overseas tourists who want to travel off the beaten track and local citizens who want to guide them.

The idea sounds similar to some other P2P local guide travel services like Wanzi, Tagalong, Xiankelv and Coolzan. What makes Harda stand out from the crowd seems to be the platform’s ability to provide custom and different tourism experiences to travelers.

Harda allows every tour guide to compile their own travel schedules according to their own tastes. To facilitate the process, the site also provides templates to lower the agenda compilation threshold.


The local travel guides of Harda are mainly travel experts, local traveling agents, students, etc. The site now provides services in 26 cities all over the world.

In addition, Harda is also trying to integrate more services like ticket booking, hotel reservation, Visa and insurance businesses, among others.

As a startup just launched July 1 this year, the company has received seed funding from Mai Gang, a well-known angel investor in China, at the end of July and eight-digit yuan angel investment from Meihua Venture Capital in mid-August.

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via lixin@sixthtone.com or Twitter.

Leave a comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.