Meila, an online beauty community formerly known as Meila Makeup (not official translation), announced US$20 million of Series B financing led by Morningside Ventures with participation of GSR Ventures, IDG, and Yunqi Ventures. This round is received only two months after the startup raised Series A funding from IDG this May.

Started as beauty community app for expert makeup and skincare product tips, Meila is now expanding businesses to offer reviews on manicure, hairdressing and clothing matching skills. As an app dedicated to female users, Meila tries to present the premium contents contributed by pop stars, fashion experts and users differently.

In the latest update released this May, Meila gives more priority to picture illustration which is more direct and easy for users to understand. Moreover, users’ comments concerning a certain part of the posts will be displayed under corresponding paragraphs, enabling better interaction between users and the contents.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.