Itugo, a social shopping platform that focused on the sale of female branded products, reportedly received eight-digit dollars of Series A funding from Matrix Partners, Incapital and National Foundation under Chinese Academy of Science. The company has received Pre-A round financing from a Zhejiang-based fund last November. [Update]: Itugo has confirmed the news with TechNode today.

Launched in July 2012, the Hangzhou-based startup helps female users to buy clothes or accessories while they browse through the Internet. It also provides female consumers a platform to share their shopping experiences. Different from other social shopping sites like Mogujie, Itugo only sells branded products.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.