Miaopai, a short-video sharing app Weibo invested in, announced that it raked in US$50 million of Series C financing led by KPCB with participation of Sina, Redpoint Ventures and StarVC. After this funding, Zhou Wei, KPCB partner who is also the investor of JD, will join Miaopai’s board of directors.

Miaopai, formerly known as Xuanyixia before it launched in-depth cooperation with Weibo last year, has raised angel investment from Morningside Ventures, millions of dollars in Series A funding led by Redpoint Ventures and US$25 million in Series B from existing investors last year.

As a Vine-like service, Miaopai allows users to shoot up to ten seconds of video, and then edit or add frames to the video clips before sharing them to friends. In addition to one-click editing function for different themes, Miaopai lets you experiment with filters, music, texts, etc. The face-recognition and 3D virtual background functionalities will be added in future updates. The app now supports Weibo and QQ account login.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.