AliResearch, the research arm of Alibaba Group, has released a new report on rural e-commerce in China. In 2013, online purchases on Taobao accounted for 8.6% of total consumption expenditure in rural China.

Though the individual purchase rate is low, 84.4% of surveyed consumers in rural areas said online shopping was acceptable.

The AliResearch report projects that the rural e-commerce market in China will reach RMB180 billion (US$29bn) by year end and over RMB460 billion (around US$75 bn) by 2016. It is expected rural residents will spend an average of RMB500 (US$80) to RMB2000 (US$300) via online shopping annually.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com