AliResearch, the research arm of Alibaba Group, has released a new report on rural e-commerce in China. In 2013, online purchases on Taobao accounted for 8.6% of total consumption expenditure in rural China.
Though the individual purchase rate is low, 84.4% of surveyed consumers in rural areas said online shopping was acceptable.
The AliResearch report projects that the rural e-commerce market in China will reach RMB180 billion (US$29bn) by year end and over RMB460 billion (around US$75 bn) by 2016. It is expected rural residents will spend an average of RMB500 (US$80) to RMB2000 (US$300) via online shopping annually.
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