Alipay, the payment affiliate of Alibaba Group, announced a tie-up with U.S. flash sale e-retailer Gilt which will add Alipay ePass as a checkout option, making it easier for consumers in China to shop for top designer brands.

The partnership provides a seamless experience for Chinese Gilt members, allowing them to pay through their existing Alipay accounts on the Gilt website. The Alipay ePass solution is capable of providing payment, logistics, and marketing support to help global brands and retailers connect with Chinese consumers. Gilt members benefit as it avoids the complexity of legacy credit card and international cross-border transactions.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.