LeTV isn’t well-known in the West though it is one of the most famous tech companies in China in terms of business strategy and publicity.

It was one of China’s first online video streaming services, online video rights resellers, original video content producers, independent smart TV/set-top box makers, and, most recently, electric vehicle manufacturer wannabes. Today, Jia Yueting, LeTV CEO, announced a plan for electric connected cars, the SEE project.

Founded in November 2004, LeTV turned ten last month. No one else in China, so far, has built an online video business as broadly as LeTV’s. It was far-sighted enough to often remain one step ahead of its Chinese peers.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com