Chinese smartphone maker Xiaomi – now valued at US$45 billion – sold 61.12 million smartphones in 2014, representing a 227% increase on 2013, according to an internal email from Xiaomi founder and CEO Lei Jun. He also revealed that the company’s after-tax income from smartphone sales had soared 135% year-on-year to RMB74.3 billion (around US$11.98 billion) in the past year.
To some extent, Xiaomi’s smartphone shipment growth has overshadowed its sales figures, which indicate a decline in the average price per unit. This might be why the company released its sales figures first, rather than the common to announce after-tax results. The decline also suggests that the company’s budget smartphones, such as RedMi and Mi 3, have likely recorded more shipments than higher-priced models like the Mi4.
As China’s smart device battlefield becoming more competitive, Lei noted that 2015 Xiaomi will:
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