Chinese internet company Qihoo 360 announced yesterday it would invest RMB200 million in a joint venture with Netcoretec, a Chinese networking hardware manufacturer founded in 2000. The move is obvious aimed at helping Qihoo 360’s WiFi router business.

Last month the company announced a joint venture with Chinese smartphone maker Coolpad. The deals make it obvious the company is revamping its smart hardware plan: this time Qihoo, instead of partnering with hardware manufacturers, is building joint ventures with them.

Qihoo 360 tapped into the hardware business in 2012, partnering with Huawei and a handful of major Chinese smartphone makers to make customized smartphones and sell them on Qikoo, Qihoo’s online hardware store. But the strategy didn’t work out. This time the Qihoo-Coolpad joint venture will produce Coolpad’s new phone pre-loaded with Qihoo’s mobile products, from security services to a mobile app distribution platform.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com