Tencent recently released its long-rumored new Android ROM, reportedly named Tencent OS, or TOS.

When smartphones, especially Android models, were about to explode in China a few years ago, the major Chinese internet companies, including Tencent, Alibaba and Baidu, as well as a number of startups, began to develop custom Android ROMs. They were considered an entry-point product with the big companies’ existing internet services pre-installed, while independent Android ROM developers tried to monetize users from advertising or revenue shares from partner services.

Low replacement rate of existing Android ROMs

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com