Moving deeper into the smart car market, LeTV launched yesterday LeUI for Auto, a custom operating system for the company’s Its SEE (Super Electric Ecosystem) project unveiled last month, and also announced the establishment of Leshi Super Electric Car Company. 

The operating system boasts voice/touch/motion control, automatic navigation, group chat, music streaming, online radio/video, and roadside assistance services. A lite version for tablet and a mobile app have also been developed.

LeTV has hired Lu Zhengyu, former managing director of Asia & Oceania operations for Infiniti, as Vice President, along with over 260 employees from around the world for the connected electric car company, according to LeTV.  

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com