Moving deeper into the smart car market, LeTV launched yesterday LeUI for Auto, a custom operating system for the company’s Its SEE (Super Electric Ecosystem) project unveiled last month, and also announced the establishment of Leshi Super Electric Car Company. 

The operating system boasts voice/touch/motion control, automatic navigation, group chat, music streaming, online radio/video, and roadside assistance services. A lite version for tablet and a mobile app have also been developed.

LeTV has hired Lu Zhengyu, former managing director of Asia & Oceania operations for Infiniti, as Vice President, along with over 260 employees from around the world for the connected electric car company, according to LeTV.  

LeTV’s electric vehicles will be sold at low prices and target the global electric car market, the management said yesterday.

The Android-based LeUI system was initially developed for LeTV’s smart TVs, with the company having shipped over 1.5 million units in 2014.

A smartphone version of the OS was unveiled last month (source in Chinese). The company poached senior execs at Chinese smartphone maker Meizu last year and the first phone will reportedly be launched in March 2015.

Editing by Mike Cormack (@bucketoftongues)

Tracey Xiang is Beijing, China-based tech writer. Reach her at

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