The online education market is one of the hottest in Chinese tech, and the tech giants haven’t missed out on this. After Alibaba launched an online education market ‘Taobao Tongxue’ in 2013, Tencent introduced a live video course feature to QQ IM last year. Within QQ, however, is Tencent’s secret weapon which has been showing exponential growth. BLUEPIN‘s flagship app KidsWorld is a mobile children’s education platform with 30 million downloads and currently over 3 million monthly active users across Asia.

BLUEPIN has also found favor with Samsung, securing a lucrative partnership with the Korean giant. Their relationship has now gone a step further, with BLUEPIN managing Samsung’s e-learning service. Currently the app is pre-installed on Samsung Galaxy mobiles and Xiaomi phones manufactured in China. The Chinese version of KidsWorld, as co-developed with Tencent, and six apps that include KidsWorld co-developed with Samsung have recorded 12 million downloads in 28 app stores, since launch in 2012.

How did BLUEPIN draw the attention of Tencent and Samsung?

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com