Yoyi Digital, China’s leading provider of multi-screen programmatic buying and marketing solutions for advertisers and media publishers, has received a US$20 million strategic investment from Guangdong Guangzhou Daily Media (SZ:002181), one of China’s largest media groups and the publisher of two popular mainstream newspapers – Guangzhou Daily and China Business News.

The investment will be used to establish a joint venture company between the two parties. Under the deal, Guangzhou Daily will provide Yoyi Digital with extensive access to media channels and content, while Yoyi Digital will utilize its integrated advertising and programmatic buying solutions to optimize the newspaper’s advertising system.

Founded in 2007, Yoyi Digital specializes in developing online targeting technology and internet marketing services. The company provides both impression-based and performance-based advertising and has developed a network of top publishers in China. Its demand side platform (DSP) enables marketers and brands to reach targeted audiences based on their demographics, behavior, expectations, time, and location.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.