Across Asia, more than 35% of higher education students enroll in the private sector, with almost 60% of the region’s higher education institutions private according to an Asian Development Back’s report from 2012. Given the fervor for private education in Asia, EduTech startups have started supporting students’ learning not only in schools but in their daily life. Bapul, a Seoul-based startup founded in 2011, has proved its ability to bring 1:1 tutoring to the smartphone, lowering educational inequality for those who cannot expensive tuition. Bapul is a social Q&A platform that enables users to ask and answer study questions. Currently 300,000 middle school and high school students in Korea use the app to aid their studies.

The company outperformed competitors by providing the optimized UX for the users. The question and answer process is quick and easy, with the app swiftly gaining users by word of mouth. A student working through a tough question can take a picture using on their smartphone or tablet and then type up their attempts at solving the problem. With the name Bapul meaning ‘solve right away’, correct answers and explanations come within an average of 21 minutes.

Selected as a market proven startup, the company participated in the K-Tech conference held in Beijing and GSIIP (Global Startup Incubating Internship Program), a three-month acceleration program followed by a final demoday. During those programs, Bapul was highly welcomed by Chinese institutions wanting to embrace Bapul’s method of providing to students. Currently the company provides Chinese web and app version in an attempt to ease Chinese student’s learning.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com