Aiming to conquer our living rooms, a new generation of Chinese companies have swarmed into the smart TV industry to entice customers through larger screens and internet-based entertainment services. The entry of both traditional home appliance makers and internet companies has led to an explosion in the smart TV and set-top box markets in China. LeTV, an online video service and smart TV manufacturer, recently released a report on China’s smart TV market based on data from LeTV App store, third-party research institutions and customer surveys.

2012-2014 Smart TV and Set-top-box Shipment

According to the report, over 100 million smart TVs and set-top-boxes have been shipped as of the end of 2014. Annual sales of smart TVs exceeded 30 million sets in 2014, with a market penetration rate of nearly 70% expected to reach 85% during 2015. More than 70% of smart TVs shipped are powered by Android.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.