Korean game companies have been widely welcomed in China since The Legend of Mir 2 was released in 2001. The game was the most popular MMORPG (Massively Multiplayer Online Role Playing Game) in China in 2002 and 2003, with over 250,000 simultaneous users being reported, with claims of 120 million players worldwide. Following this pioneering effort, more Korean companies entered the Chinese market, introducing online and mobile games.

This trend was continued by internet giant Tencent as the company started to publish Korean-based games in China. In fact, with Tencent investing in overseas companies, Korean games were a dominant part of the list with many of the most popular games on Tencent’s QQ platform coming from Korean. CrossFire, one of the first free first-person shooters (FPS) released in China in 2008, recorded a peak 4 mio. concurrent users in 2012, with Tencent its exclusive agent service company. In an effort to retain its position as the dominant publisher of Korean games, Tencent established a partnership with Capstone Partners in 2010 to co-invest in Korean gaming companies.

Capstone Partners and Tencent

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com