The 2015 Chinese New Year period lived up to its frenzied reputation with several local and international companies setting market records. The booming local smartphone industry received a tidy bump during the holiday, but the clear winner was Apple’s iPhone 6.
iOS now has a 27.6% share of the urban market in China, setting a company record. Momentum for Apple products continues to skyrocket, with the iPhone 6 taking the top spot in urban sales from Xiaomi’s RedMI Note. Third place went to the iPhone 6 plus, which sold well in a country with a strong appetite for larger phones and phablets.
“China Mobile subscribers accounted for 59% of the 27.6% volume share recorded by iOS in this latest period”, said Carolina Milanesi, Chief of Research at Kantar Worldpanel ComTech. The iOS market share has dipped slightly over the past year in the US, from 39.2% to 38.8%.
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