This post is part of our series Say Hello To China’s Expat-preneurs, where we will talk to a mix of foreign founders and tech veterans who have tackled China’s growing tech space and won. Stay tuned over the coming three weeks as we talk to foreign founders from Beijing to Shenzhen about what it takes to thrive in China. You can follow our updates at @technodechina, or check back here for new stories in the series.

China is notoriously difficult for foreign companies and entrepreneurs to penetrate due to culture and language hurdles. However, the market is becoming increasingly attractive for expat-entrepreneurs thanks to growing local innovation ecosystems. Some of the foreigner entrepreneurs are still weighing the pros and cons of starting a business in the country, William Bao Bean, the managing director of Chinaccelerator, believes that China is the to-go place to build a successful internet startup for the future.

William’s approach to China doesn’t resemble the “import and adapt” strategy attempted by global internet giants like Facebook, Google and Yahoo. Instead of introducing established foreign companies to Chinese market, William believes the key is inviting the innovation process to China. He joined Chinaccelerator, a global venture accelerator based in Shanghai, which helps entrepreneurial teams coming from all parts of the world to take advantage of proximity to the Chinese market.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.