Chinese e-commerce giant Alibaba has teamed up with an additional 11 countries to build their curated shopping sites or “pavilions” on Tmall Global for selling popular products and specialties from selected companies to Chinese mainland customers. The countries include the U.S., New Zealand, Australia, Switzerland, France, Britain, Spain, Singapore, Thailand, Malaysia and Turkey.

Meanwhile, Alibaba also entered into partnerships with the embassies of 26 countries to improve marketing and promotion operations of their country’s products via Alibaba’s group-buying platform Juhuasuan.

In an attempt to tap the rising demand of domestic customers for international products, Alibaba launched Tmall Global, a dedicated site for overseas brands and merchants to sell goods to Chinese shoppers in February 2014. According to data released by the company, Tmall Global saw a ten-fold sales increase between February and November 2014. More than 5,400 brands from over 20 countries, including U.S. retailor Costco, were settled on the marketplace.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.