The wearable market is becoming increasingly crowded as slews of companies and startups jumping onto the bandwagon. Despite how young the wearable industry is as a whole, its recent boom is changing the behaviors and habits of customers who are more receptive of the new concept and technology.

Yet, the basic features like monitoring calorie burned or distant traveled soon lost traction for now tech-savvy users. To overcome this, most wearable makers have been working furiously to go into more specific fields in a bid to differentiate their products from competitors, by gorgeous design, such as Misfit, by features dedicated for certain scenarios like mobile payment, or by focusing on specific user groups, children, women and even pregnant women.

Just like the examples listed above, Fitkat is a smart fitness bracelet. But the addition of security monitoring and fitness alerts is what makes this wearable product different.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.