Over the last year, the wearable industry has started to realize that mere function is not sufficient to capture the market – form is equally important. Fitness trackers such as the Star.21 and Misfit Shine are sleek fitness trackers that are designed for 24/7 wear while remaining aesthetically pleasing, and Ringly has recently introduced its line of gorgeous smart rings (set with semi-precious stones, no less) that notify the wearer when someone calls or texts via different vibrations and colours.

Now, a new contender has jumped into the mix. Female entrepreneur Jing Zhou has founded elemoon, a startup that aims to produce “fashionable wearable tech”, allowing the wearer to express their unique style. The startup’s first product, the eponymously-named elemoon, is a smart bangle that works similarly to Ringly in that it doubles up as an accessory and a gadget that alerts you to important calls, texts, and even the location of your phone.

“We have the vision of making elegant wearables from the very beginning. They have to be your own fashion statement even when not activated. I’m a big fan of interactive media master Scott Snibbe. He once said, ‘Nature inspires art. Nature and art inspires technology. Not the other way around.’” said Jing Zhou, founder of elemoon on the inspiration to create the smart bangle.

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Zen Soo

Zen is a tech journalist with a fondness for tech gadgets and pandas. She is also a full-time grad student studying business journalism at Tsinghua University, and often spends much time dreaming about...