China’s e-commerce retailer JD.com has launched a new channel on the company’s JD Worldwide cross-border platform for selling U.S. goods to the country’s growing middle class.

“U.S. Mall” will offer American products in a wide range of categories including maternity and baby, red-wine, food, personal care, cosmetics, apparel, home decoration, electronics and home appliances.

Authentic American brands will be sold on the platform ranging from Converse, Samsonite, Ocean Spray to Nautica Kids and Jeep appeal, and even a line of clothes designed with singer Taylor Swift, according to the company.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.