Jiuxian, owner of Beijing-based alcohol delivery service Jiuxian.com, has secured a 300 million RMB ($80 million USD) in equity investment from a series of state owned banks, adding to the number of fast-growing companies in the liquor e-commerce market.

The latest round brings the company’s total investment over six rounds to 930 million RMB ($151 million USD). 

China became the world’s biggest wine consumer in 2013, with close to 2 billion bottles sold a year. It also has a thriving domestic liquor trade, particularly in the Chinese spirit ‘baijiu’. 

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com