“Enjoy the luxury lifestyle, break into the aristocratic life,” is the mantra Samsung is using to sell its latest flagship, and nothing screams blue-blood quite like a flip phone.

No, it’s not 2003, but Samsung did release a clamshell smart-flip-phone called the Samsung G9198 on Friday, complete with a 3.9-inch dual screen 768p touch display, powered by Snapdragon 808.

While it may seem like a strange move in China, a market defined by incredibly cheap smartphones, Samsung isn’t the only player who seems to think there’s potential in a high-end clamshell. Just two weeks ago LG released a single-screen flip phone, the LG ‘Gentle’ with a physical keypad along with a touch sensitive display. It’s powered by Android 5.1 Lollipop and retails for over $170 USD.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com