As the Chinese smartphone market continues to suffer from saturation and a slowdown in sales, local smartphone companies are increasingly turning their efforts to other markets for a revenue boost.

India has been the target of rapid localization from virtually every Chinese smartphone company that has the capital to do so, including Xiaomi, Huawei, LeTV, ZTE, Meizu, Lenovo, Gionee and OnePlus.

While many have kicked off their India presence with sell-out online sales, they are now racing each other down a decidedly low tech avenue, offline retail. The reason? 90% of retail in India is still offline, while approximately 75% of mobile device sales are still conducted in brick-and-mortar stores.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com