Location-based social network Momo has launched a live concert broadcasting platform called Momo ‘Xianchang’, meaning ‘on the spot’. Through Momo Xianchang, users will be able to interact with singers during a concert, leaving comments or sending virtual gifts. 

When Momo was listed on the U.S. stock market, CEO Tang Yan previously stated that the company would push a video live broadcasting service. Their pending privatization is possibly a driver in the reorganization of the business.

Momo Xianchang and YY Music both generate revenue from virtual gift sales. The major difference is Momo’s focus on professional singers rather than amateurs. In order to run the platform, Momo hired well-regarded Hong Kong musician Liang Qiaobo on July, who is the music director of famous entertainment program Woshigeshou, a.k.a. ‘I’m the Singer’.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com