The location-based social app Momo (NASDAQ:MOMO) has added physical gifts and lucky money sending features to its latest version, launched on January 28.

Digital lucky money, or ‘Red Envelopes’, is available on many Chinese social platforms, including WeChat and Weibo. Thanks to WeChat’s iteration, launched one year ago, mobile digital lucky money became widely popular among Chinese users in 2014. Alipay Wallet, the mobile app for Alipay (the financial arm of Alibaba), recently revamped its lucky money feature, trying to challenge WeChat in the upcoming Chinese New Year holidays.

Not only can you purchase your Momo friends gifts, you can also ask them to pay for gifts you like. Alipay, is supporting the payments. All gifts are provided by third-party merchants with categories ranging from electronics products, cosmetics & fragrances and flowers to accessories.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com