Four seasoned Korean startups pitched their to the China market this week in Shanghai museum after a three-month long acceleration program in China. All of them had a common feature that might just give them the edge in a tough economy.

While Korea’s 13 top export items like cars, chemicals and steel have seen a decline with slowing Asian markets, one industry is making double-digit growth in shipments – cosmetics.

Korean President Park Geun Hye has called for more efforts to boost the sales of consumer goods like cosmetics and clothing to China, and startups are poised to take advantage of the demand.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com