Sina Weibo, the Chinese microblogging service that went public last year, has stood out from a crowd of Twitter clones as the definitive winner of China’s microblogging war.

However, that’s not the end of the story. The service, which latter rebranded as simply ‘Weibo‘ to mark its prominent position in the field, is suffering from stagnating user growth as competition with Tencent’s WeChat stiffens.

In an attempt to boost its m-commerce initiative, Weibo’s mobile app has added a new social shopping feature similar to WeChat’s hugely popular micro store, enabling users to sell goods to followers.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.