Weibo Adds Mobile Social Shopping Feature In New Update

Sina Weibo, the Chinese microblogging service that went public last year, has stood out from a crowd of Twitter clones as the definitive winner of China’s microblogging war.

However, that’s not the end of the story. The service, which latter rebranded as simply ‘Weibo‘ to mark its prominent position in the field, is suffering from stagnating user growth as competition with Tencent’s WeChat stiffens.

In an attempt to boost its m-commerce initiative, Weibo’s mobile app has added a new social shopping feature similar to WeChat’s hugely popular micro store, enabling users to sell goods to followers.

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