In China, e-commerce is an industry dominated by seemingly impenetrable internet giants.

With e-commerce platforms like Taobao and JD.com, it’s hard to believe there is any room left for smaller players. Each of the largest internet giants Alibaba, Baidu and Tencent, in turn each own a stake in the booming group-buying industry.

These multi-billion RMB platforms rarely leave enough light on the forest floor for smaller entities to grow, but a boom in the Micro-Shop market indicates that’s exactly what’s happening.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com