Evernote has taken a dramatic shift in 2015, restructuring under new CEO Chris O’Neill and cutting 13% of their staff along with several global offices. But according to Evernote’s COO, Linda Kozlowski, the changes have been a necessary reassessment.

“It’s created a lot of change but also an opportunity to step back and rethink,” said Ms Kozlowski on stage at TechCrunch Beijing this Tuesday. “It’s easy to get spread very thin when you’re a growing company.”

While it’s been a tough year for Evernote, they’ve seen success through changes to their paid model, particularly in China. As of April Evernote rolled out a mid-tier pricing range, as well as restructuring the regional prices of their trademark premium product. They’ve since seen quadrupled the number of paid consumers in China, according to Ms Kozlowski.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com