Evernote COO On Strategy & China: It’s Easy To Get Spread Thin When You’re A Growing Company

Evernote has taken a dramatic shift in 2015, restructuring under new CEO Chris O’Neill and cutting 13% of their staff along with several global offices. But according to Evernote’s COO, Linda Kozlowski, the changes have been a necessary reassessment.

“It’s created a lot of change but also an opportunity to step back and rethink,” said Ms Kozlowski on stage at TechCrunch Beijing this Tuesday. “It’s easy to get spread very thin when you’re a growing company.”

While it’s been a tough year for Evernote, they’ve seen success through changes to their paid model, particularly in China. As of April Evernote rolled out a mid-tier pricing range, as well as restructuring the regional prices of their trademark premium product. They’ve since seen quadrupled the number of paid consumers in China, according to Ms Kozlowski.

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom