Evernote has taken a dramatic shift in 2015, restructuring under new CEO Chris O’Neill and cutting 13% of their staff along with several global offices. But according to Evernote’s COO, Linda Kozlowski, the changes have been a necessary reassessment.
“It’s created a lot of change but also an opportunity to step back and rethink,” said Ms Kozlowski on stage at TechCrunch Beijing this Tuesday. “It’s easy to get spread very thin when you’re a growing company.”
While it’s been a tough year for Evernote, they’ve seen success through changes to their paid model, particularly in China. As of April Evernote rolled out a mid-tier pricing range, as well as restructuring the regional prices of their trademark premium product. They’ve since seen quadrupled the number of paid consumers in China, according to Ms Kozlowski.
Start your free trial now.
Get instant access to all our premium content, archives, newsletters, and online community.
Monthly Membership
Yearly Membership
What you get
Full access to all premium content and our full archives
Members'-only newsletters
Preferential access and discounts to all TechNode events
Direct access to the TechNode newsroom
Start your free trial now.
Get instant access to all our premium content, archives, newsletters, and online community.