Chinese auto manufacturer Geely Holding Group is planning to enter the ride-hailing market with an ambitious upmarket rental service called ‘Caocao’.

The service will compete with both Uber and Didi Kuaidi, who have expanded extensively into the more pricey black car domain. Caocao will focus on rentals and ride-hailing, with a selection of add-on services.

In an interview with Reuters. Geely spokesperson Victor Yang said “we can provide driver, we can provide a translator, we can provide a body guard,” alluding to some of the potential add-on services.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com