Alibaba Group Holding Ltd. and Walt Disney Co. have joined forced to launch an ‘over-the-top’ content system designed to funnel the Disney brand to Chinese consumers.

The two companies entered a multi-year content licensing agreement to launch the product called ‘DisneyLife’ which is now available on Alibaba’s e-commerce platform Taobao, shipping from December 28. The device is shaped like Mickey Mouse and retails for 799 yuan ($125 USD).

Content on the device will include Disney and Pixar films, cartoons and games, bundled in an initial one-year agreement. Buyers will also be able to use the system to buy merchandise an plan trips to the Disneyland theme parks in Hong Kong and Shanghai, leveraging Alibaba’s existing strengths in ticketing and e-commerce. Consumers will also be able to use the system to tap other Alibaba products and services, according to a joint release from both companies. 

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com