Israeli Startups Must Lose Their ‘Guerilla Mentality’ to Succeed in China

The guerilla mentality that drives product development and early stage growth in Israeli startups can be their downfall when scaling in China, according to one VC.

“They treat the business as a command or combat unit,” explains Amos Avner, a founding partner of Startup East, a Pan-Asian startup accelerator and microfund based in Israel. “It’s less about building a big company, a big structure. It’s very results driven.”

“It’s very, very good when you start a company, to work this way,” he says. “The disadvantage is [Israeli startups] don’t have enough patience. It can create frustration, it can lead to a pivot. In the worst case, it can close the company.”

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