Alibaba’s year-long effort to endear themselves to the global community has yielded a major benefit: they have been left off an annual blacklist of e-commerce platforms targeted by the U.S. Trade Representative (USTR) for the sale of counterfeit goods.

The company, which has undergone a self-proclaimed ‘year of globalization’,  has spent the last 12 months striking deals globally to bring more branded merchandise to China’s growing consumer class. 

Despite their exclusion from this year’s blacklist, the USTR noted in a statement on Thursday that they were “increasingly concerned” about the status of Alibaba’s enforcement programs, and that the platform must do more to crack down on the sale of fake goods. 

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com