Xiaomi shipped over 70 million smartphones in 2015, falling short of their annual goal of 80 million unit shipments, while Huawei, who lagged behind by Xiaomi before 2015, announced 100 million annual shipments in December 2015.
Xiaomi’s poor performance in smartphone sales may have something to do with their inability to launch a fifth flagship phone in 2015, attributed to issues with Qualcomm’s new chipset. Despite that, the budget Xiaomi smartphone line, Red Mi, has far outsold their flagships.
The Red Mi line, launched two years after the first flagship, accounted for around 50% of the company’s total shipments in 2014. It’s estimated that the Red Mi line has accounted for 70% to 80% of Xiaomi’s total smartphone sales.
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