A flock of Chinese tech companies and music companies have entered concert streaming business since 2014, ranging from online video sites (Youku, iQiyi, Tencent Video), music (video) streaming services (Tencent’s QQ Music, Kugou, NetEase Cloud Music, Yinyuetai), social services (YY, Momo), gameplay broadcasting services (Douyu TVLongzhu), conventional music labels and promoters (Modern Sky Entertainment, YEMA), to newly established startups (Panda TV).

LeTV, a leading online video website and an early entrant into concert streaming market, streamed some 367 music concerts and festivals claiming 200 million views in total in 2015. 4.9 million viewers watched the live video stream of a show by pop singer Chris Lee in September 2015. LeTV now also regularly broadcasts shows by foreign singers, such as Katy Perry and Beyonce. The company’s goal for 2016 is more than 600 shows.

Tencent, the social network giant that has been video-streaming music events either produced in-house or from third parties since 2008, saw more than half of their concert stream audiences from third- or lower tier cities where musicians seldom go to, according to the company. The concert by Jolin Tsai, one of the most popular pop singers in China, in December 2014 received approximately 40 million views within 48 hours on Tencent platform. Live Music, rebranded from Tencent’s self-produced music show, began to live stream in-house produced concerts on a weekly basis in May 2015.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com