Alibaba’s Tourism Arm Joins Forces With South Korea’s Biggest Travel Agency

Alitrip, an online travel arm of Alibaba Group formerly known as Taobao Travel, announced on Tuesday a strategic partnership with Korea’s biggest travel agency, HanaTour, to bring more Chinese outbound tourists to South Korea.

Chinese tourists account for the largest portion of foreign tourists visiting Korea. HanaTour has maintained first place in the Korean market in terms of sales of foreign tourism products and plane tickets.

“Korea has been a preferred travel destination for Chinese visitors and we are excited to work with HanaTour to broaden the scope of travel products and services that Korea has to offer,” said Duan Dongdong, Vice President of Alitrip.

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