Mobvoi, Google’s first direct investment in the Chinese market since they were blocked in 2010, has launched an Android Wear app store which will serve as a proxy for Google smartwatch apps in China.

Mobvoi launched the store at a developer conference on Monday. Mobvoi co-founder and chief executive Li Zhifei said the store will be pre-installed on all platforms for Android wearables and will feature alongside other partners on the official Android website.

Google’s Play store is currently still blocked in China, though the company is set to launch a version modified for the Chinese market in 2016, according to reports.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com