This Baidu-Backed Israeli Startup Is Targeting China’s 50 Million Piano Players

China is the world’s biggest producer of pianos, and the domestic market of players is at an estimated 50 million. Ownership of pianos per 100 urban households is expected to reach 4 units by 2020.

So it’s perhaps not surprising that Baidu’s investors injected $5 million USD into Israel-based Tonara last April.

“Music has been written down on paper sheets for centuries. Then the International Music Score Library Project (IMSLP) started to collect and scan all the paper sheet music written in the world which is no longer under copyright,” says Ron Regev, Chief Musician at Tonara.

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom