The Chinese box office has soared in recent years and the growth is projected to continue. The movie ticket sector is a hot target for tech companies who’ve been sniffing around conventional industries for business opportunities.

China’s online movie ticket sales as a percentage of total sales reached 75% in July 2015, according to market research firm Eguan and the market data service under Chinese authorities. Mostly were through mobile apps.

The online movie ticket booking market is highly consolidated, and the new entity resulting from the Meituan-Dianping merger holds a dominant position in the market. Tencent-backed WePiao recently merged with Gewala, one of the first online movie ticket booking services in China. Tencent is also an investor in Meituan-Dianping.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com