The term ‘IP’ has emerged from general obscurity in the Chinese tech market to become one of the hottest buzzwords over the past few years.

While China has historically been notorious for weak intellectual protection, tech giants and startups alike are beginning to tap into the all-valuable IPs behind gaming, film, TV and a wealth of other copyrighted content. It’s reflective of two emerging trends in the Chinese market: tech companies are expanding aggressively into entertainment or cultural sectors, and good content is scarce and in high demand.

China’s gaming industry was of the first to know the importance of IP. A handful of big tech companies, including Tencent, Sohu and NetEase, have seen a large portion of their revenue generated from a small number of game titles in the past years.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com