Baidu Records Steady Growth In Q4, Still Bullish On O2O Expansion

Baidu’s stock rose about 11 percent in after hours trading following the company’s fourth quarter results, which showed better than expected revenue growth despite a slowing economy.

The company’s total revenue for the fourth quarter was 18.7 billion yuan ($2.9 billion USD), beating analyst expectations. Mobile revenue represented 53 percent of the company’s total revenue for the fourth quarter of 2015, up from 42 percent in the same period last year.

Baidu’s mobile advertising revenue drove growth, as the company’s mobile search capabilities continued to give them an edge. The company’s online marketing revenue grew 32 percent in 2015, breaking a million online marketing customers.

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